Digital Signage Marketing

Digital Signage: Although the general economic crisis in 2009, growing Digital Signal

Gloom and doom everywhere. The failures, bailouts, bankruptcies, foreclosures, the list goes on and again, numbness some other more frightening and out looking for some glimmer of hope.

Believe or not in sight from the digital signage market. Show industry analyst DisplaySearch January 22 released some data that should give all partners digital signage occasion to shake at least some of the funk that has persisted since the endless recitation of contraction economic prospects.

Unit volume of plasma and LCD panels used for public display actually grew 13 percent year over year, according to "FPD quarterly analyst group (Flat Panel Display) Display Public Shipping and Forecast Report. "For 2009, DisplaySearch predicts an increase of 44 percent in unit volume. This translates into 1.8 million for the year 2009 shows. How is that a kick in the shins to the providers of financial ruin?

While acknowledging DisplaySearch its forecast for this sector shows in '09 is a downward revision of its previous projections, the company expects unit growth in flat panel displays for public display will continue, reaching 2.4 million years following three million in 2011, 4.2 million in 20 012 and 5 million in 2013.

According to Chris Connery, vice president of PC and large screen commercial format DisplaySearch, two slices of the public display sector, in particular, are expected continue the pace of this year and next, regardless of the country's economic problems. The deployment of digital signals in-service restaurants and fast public transport vehicles will continue as planned worldwide.

Ironically, the slowdown in the economy will help to drive growth in these two sectors. According to DisplaySearch, before the global economic slump, many consumers re-evaluate their expenditure on leisure. Instead of taking expensive vacations, says DisplaySearch, consumers will stay closer to home, go to the movies instead of going on vacation. As a result, the movie theaters to see an increase in hearings and many renew their licenses by the installation menu board based on digital signature to promote the sale of sweets and dynamic advertising opportunities where not there before.

Economic decline also change the priorities of advertisers as consumer spending contracts, business is spending on goods and services needed to survive, says DisplaySearch. As a result, advertisers redirect their messages and spending to reach buyers B2B through dynamic displays at transport terminals and on buses and trains. Every day, millions of business professionals switching where they work, and advertisers will respond with their dollars to reach them through digital signals.

At first glance, this may seem a little crazy. After all, How do you connect a cable Ethernet cable to a portable digital signal on a bus? How to ensure that a commuter train is always the range of a WiFi network hub or range of cell phones? But consider the announcement at the 2009 International CES in Las Vegas last month that 63 television stations in 22 markets across the country have committed to using a new addition to its original standardized infrastructure to transmit DTV transmission of mobile devices, pedestrian and handheld.

When television broadcasters before they could only transmit their channel HDTV and a pair of new channels of standard definition digital TV with digital transmitters, this new rule allows them to add several new mobile DTV streams without the need for more its portion of spectrum allocated. Some of these flows can be used to reach the dynamic digital signage going on buses and trains and help drive drive growth in plasma displays used for public display.

Undoubtedly, the economy in the United States and around the world is suffering. However, as I discussed in this space before, the opportunities continue to arise during a recession. For those who earn a living in signaling digital, it seems that there are many reasons to be optimistic about the future. It is simply responding in the correct way to cash in.

About the Author

David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to more effectively communicate their unique marketing messages. He is the director of marketing for Keywest Technology in Lenexa, KS, a software development company specializing in systems for digital signage creation, scheduling, management and playback. For further digital signage insight from Keywest Technology, download our Six Basic Digital Signage Applications white paper and case studies. Or, visit our website for many helpful tips and examples on how digital signage can benefit your business.

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